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cycles de ORO
Cycles de ORO Bike Shop began it's business life as "Toga Bike Shop" in 1975. The name "Toga" was chosen because founder Robert Kraus had helped start the successful Toga Bike Shop in NY and he thought the name was pretty neat and unusual, however there was no financial or organizational connection to the NYC shop.
Dale Brown joined Robert shortly after start up and through their shared enthusiasm for all aspects of bicycling, they created a shop that fostered a high level of cycling activity and an absolute dedication to quality products & service.
"Toga" started and sponsored Greensboro's first cycling club in modern times and welcomed members from throughout the region. The club, now evolved into the Greensboro Velo Club, is one of the largest and most active in the mid-Atlantic region.
As the Greensboro shop gained some a good regional and even national reputation, some confusion about "which Toga?" started to arise and in the early 1980s, (after a lot of agonizing over which to choose) the shop's name was changed to cycles de ORO, which literally means "Cycles of Gold." This was in reference to the Olympic gold medals and the prevailing bike culture's tradition of using the gold "ORO" color to designate the best components (for instance, the Italian Regina company's top-of-the-line "ORO" chain and "ORO" freewheel.) There also was the neat coincidence that there is an "ORO" at the end of Greensboro, and that there are two "Os" that sort of look like a bicycle (?)
The shop grew but in the mid 1980s, Robert Kraus decided to pursue his own college degrees (ultimately a PHD program at UNC-Chapel Hill.) and he sold his share to Dale. Dale took the helm and has been the President since then...
Latitude
36.08909514026554
Longitude
-79.81082439422607
City/County
Greensboro
State/Territory/Province
NC
Zip/Postal Code
27408
Country
US
Phone
(336) 274-5959
Shop Hours
Mon. -Fri.: 10 AM - 7 PM, Saturdays: 9 AM - 6 PM, Sundays: Noon - 5 PM
Shop Summary: Great selection of bikes and parts. Pricey compared to their neighbor Performance.
Customer Service: Customer Service has to me always been the most important element of a bike shop. I want someone to explain to me why my chain is breaking apart at 500 miles or why my bike is making a certain noise, etc. etc. Cycles De Oro's CS is unpredictable and frequently bad. The service guys make you feel like you're wasting their time and are at times insulting because you lack the knowledge of bikes that they have. Maybe If I rode a 3,000K plus bike they'd be more interested in helping me. They also nickel and dime you for everything.
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Shop Summary: They do good work but not as customer friendly as you would like ive had a couple of unpleasant visits to the store.
Customer Service: unpredictable
Other Comments: They need to work on the customer service side the owner/boss is a very nice guy some of the the sales staff can be flat out rude at times. Very clean nice looking shop but snobish at times.
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